When is Cyber Monday? This online shopping event is always the Monday after Thanksgiving
Cyber Monday in the U.S. is always held on the Monday after Thanksgiving. What began as a small marketing promotion quickly grew into a many-billion-dollar event. Black Friday is geared more toward brick-and-mortar retailers. Cyber Monday originally began as an aid to smaller businesses, through increased sales on their online Etail stores. Consumers, always looking for a bargain, eagerly turned to online holiday shopping deals. As Cyber Monday grew, retail giants and Amazon.com gained an increasingly larger share of online holiday sales. Since its creation in 2004, Cyber Monday has experienced an annual double-digit increase in sales. Cyber Monday is now an international term. It has grown into an international event.
Most countries now have Cyber Monday embedded on their November calendars, despite not celebrating our Thanksgiving Day. For example, Thanksgiving Day in Canada is in October. But, they celebrate Cyber Monday on the day after U.S. Thanksgiving, just like us. Some other countries hold it around this period, but on a different Monday.
The bottom line is marketers want your holiday shopping dollars.
The Lines are Blurring
The lines are blurring between Black Friday, Cyber Monday, and to some degree Small Business Saturday. Black Friday promotions have swelled into an event that begins as early as late October and can last a week or so after Thanksgiving. Nowadays, the deals are offered both in brick-and-mortar stores, as well as online. Likewise, Cyber Monday deals are now offered on the days before and the days after the actual day. And, the deals are usually valid both online and in stores. While Black Friday continues to be the biggest shopping day of the year, Cyber Monday has become a huge day for holiday sales, too. Increasingly faster internet speeds, growing public acceptance toward purchasing online, and the impact of COVID-19 are driving an even larger growth spike in online sales. Cyber Monday sales in 2020 were $10.7B. This trend is only expected to continue in the years to come.
How to participate in Cyber Monday Online Holiday Shopping
- Get your act together and do an internet search for online holiday shopping deals.
- Make notes of when the online shopping deals will begin and end.
- Most importantly, perform online comparison shopping. This is so easy on the internet. It helps you to get the best deal.
- Bookmark the shopping sites you have selected. Now you are all ready for Cyber Monday to begin.
“I am a marvelous housekeeper. Every time I leave a man, I keep his house.” – – Zsa Zsa Gabor
History and Origin of Cyber Monday
The term “Cyber Monday” was coined in 2004 by Ellen Davis of the National Retail Foundation and Scott Silverman of Shop.org. It was first held on November 28, 2005.
An earlier effort to promote online sales preceded this shopping event. In 2003 Tony Valado, who worked for 1800flowers.com, created “White Wednesday” on the day before Thanksgiving. It never caught on, and quickly gave way to Cyber Monday.
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