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National Kool-Aid Day



Date When Celebrated : This holiday is observed on the second Friday in August


 We are so glad that someone declared today to be National Kool-Aid Day. It gives millions of us a chance to reminisce back to the days of our childhood, and remember just how much we enjoyed Koo-Aid on a hot summer day. It was our favorite sugary soft drink. For decades Kool-Aid was the summer drink of choice for kids of all ages. Never mind the fact that a pitcher of Kook-Aid contains a cup of sugar. Back then, kids burned off calories faster than they could consume it. But, let's not limit our thinking to days long past. Kool-Aid continues to be enjoyed by millions upon millions of today's kids, as they build their own future memories. There's plenty of "not so young" kids who frequently drink it as well, brining back fond memories of fun filled summer days.

During the Great Depression the company cut the price in half. As a result, Kook-Aid remained popular throughout the Great Depression. During WWII packages of Kool-Aid, minus the brand name, were included in soldier's rations. Here's a little trivia for Monkees fans, Davey Jones appeared in the Kool-Aid commercials during the 1960s.

While summer is the peak time to drink Kool-Aid, it is consumed 12 months of the year. Kool-Aid is great for everyday consumption, and is a whole lot cheaper than healthier choice juice boxes. It is also popular at birthday parties and all kinds of kids events. You can also enjoy Kool-Aid in freeze pops, cakes and other recipes.


Memory Flashback: Do you remember the 1960's cartoon Kool-Aid Kids"?


Kool-Aid was invented in 1927 by Edwin Perkins of Hastings, Nebraska. According to the good folks at Kraft Foods, Perkins was inspired by the success of Jell-O and Coca Cola. Kool-Aid was originally created in his mother's kitchen as a concentrate called "Fruit Smack". To reduce shipping costs, Perkins removed the water content and marketed it in powder form as "Kool-Aid". And, the rest is history. What's your favorite flavor?  There were six original flavors: cherry, grape, lemon, orange, root beer and raspberry (Perkin's favorite). In the 1960s Kool-Aid packets sold for just one thin dime. Over the years, there has been dozens upon dozens of flavors. A sugar free version is also available. But, wait a minute. What good is Kool-Aid if you don't get a sugar high!?


Did You Know? Kool-Aid is the official soft drink of the state of Nebraska

Chances are, it's hot an muggy outside. Don't let National Kool-Aid Day go by, without having a drink or two of Kool-Aid under a shady tree. Make a pitcher for the kids, and have a tall glass yourself!

Today's Quote: " Knowing that we can be loved exactly as we are, gives us all the best opportunity for growing into the healthiest of people." - - Mr. Rogers

History and Origin of National Kool-Aid Day:

National Kool-Aid Day likely was created by Kraft Foods, the owner and marketer of the Kool-Aid brand. They have not yet answered our inquiry regarding this special holiday.

The earliest reference we found on this holiday was 2017.

We did not find any documentation confirming this to be a "National" day. We found no congressional records or presidential proclamation.  

Definition of "National" Days - and why it so important to distinguish and identify true national days.


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Holiday Insights, where every day in August is a holiday, a bizarre or wacky day, an observance, or a special event. Join us in the daily calendar fun each and every day of the year.

Did You Know? There are literally thousands of daily holidays, special events and observances, more than one for every day of the year. Many of these holidays are new. More holidays are being created on a regular basis. August holidays are no exception. At Holiday Insights, we take great efforts to thoroughly research and document the details of each one, as completely and accurately as possible.



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